Ayse Öncüler

Professeur de marketing à l'ESSEC

Ayse Önçüler teaches Consumer Behavior, Marketing Management and Negotiations Modules and is in charge of the Marketing Track in the PhD Program. Her academic research focuses on decision-making under risk and dynamic choice, covering a variety of applications from insurance decisions to sales promotions and has been published in collective volumes and in leading academic journals, as well as reviewed in media outlets such as the Financial Times and CFO Europe.